Back Mohammed Shafeeq ILPSE C10, Pioneering Sustainable Entrepreneurship in Marketing Mohammed Shafeeq ILPSE C10, Share Prior to joining INSEAD, Mohammed Shafeeq, ILPSE C10, had a career that took him through diverse cultures and industries. From the Middle East & Africa to Asia, and even amidst the turmoil of the Crimea crisis in Russia, Mohammed accumulated invaluable insights and experiences. However, upon his return to India in 2015, he found himself at a crossroads, grappling with a period of professional stagnation that prompted deep introspection.His tenure at Nokia, a prominent European telecommunications company, afforded Mohammed a firsthand understanding of the significance of diversity and the intricate cultural dynamics within European corporate settings. These experiences were instrumental in his decision to pursue further education at INSEAD. Despite prestigious alternatives like Harvard and Columbia, Mohammed chose INSEAD to better align his experiences with the European business landscape.This educational journey marked a significant turning point for Mohammed, propelling him from a corporate professional to a visionary entrepreneur. His focus shifted towards sustainable marketing solutions, emphasising the profound impact of education and self-discovery on his career trajectory.INSEAD shattered my mental barriers, fostering a mindset of boundless possibility. Here, I've learned to lead not just with authority, but with empathy and understanding. It's not just about becoming a better leader; it's about evolving into a better human being.INSEAD provided Mohammed with the opportunity to challenge established norms and embrace new perspectives, particularly in entrepreneurship, under the guidance of programme directors V. “Paddy” Padmanabhan, Professor of Marketing, and Balagopal Vissa, Professor of Entrepreneurship and Family.Amidst this dynamic learning environment, Mohammed’s passion for sustainability in marketing flourished. Identifying a gap in sustainable marketing initiatives through discussions with industry peers, Mohammed founded Sirat.earth. This venture aims not only to raise awareness and reduce the environmental impact of marketing activities but also to align these strategies with net-zero goals. By optimising key emission categories in marketing and integrating ESG principles, Mohammed enhances brand credibility and positions his clients as sustainability leaders.Looking forward, Mohammed remains steadfast in his commitment to driving positive change. He advises aspiring entrepreneurs to leverage their strengths and passions while prioritising sustainability. Mohammed emphasises the importance of networking and community engagement, drawing on his connections within the INSEAD alumni network for support and insights.Mohammed Shafeeq’s journey epitomises INSEAD's ethos of responsible leadership. Through Sirat.earth, he embodies the school's dedication to sustainability, innovation, and global impact, inspiring others to integrate sustainability into their entrepreneurial endeavours. Share Related Content Faculty and Research Addressing Global Challenges: The Impact of INSEAD's Research Initiatives and Support Read more Scholarships From Scholarships to Philanthropy: Abdurrahman Joomye MBA’24J’s Journey of Giving Back Read more Entrepreneurship & Innovation Empowering Vision: Luca Verre MBA’14J from INSEAD to innovating silicon retina technology Read more