INSEAD faculty win five 2018 EFMD Case Writing Awards

INSEAD values

INSEAD was the biggest winner with five category awards in 2018 EFMD Case Writing Competition 

INSEAD arose the biggest winner in the EFMD Case Writing Competition as our professors received five category awards, the largest number of awards won by a single business school this year.

The Competition has acknowledged innovative and impactful case writing and teaching since 1988 with a total of 17 categories that signify critical management areas. The EFMD has a high-quality accreditation with over 900 institutional members from various industries across 91 countries. They judge more than 400 cases every year based on: content, form, teaching notes and innovation.

“This is another testament of INSEAD’s dedication to the case study method and reaffirms our commitment to offer relevant and rigorous research and education by integrating current real-world management issues into our curriculum,”

Ziv Carmon, INSEAD Dean of Research and The Alfred H. Heineken Chaired Professor of Marketing.

INSEAD is proud and happy to recognise the exemplary work by the school’s faculty and their awards:


Pierre Chandon, Professor of Marketing at INSEAD and The L'Oréal Chaired Professor of Marketing Innovation and Creativity, and Shilaan Alzahawi, Stanford University Graduate School of Business

Won the Entrepreneurship category with “The Carrot Rewards Wellness App: Innovating in the Behaviour Change Market”.  


Felipe Monteiro, Affiliate Professor of Strategy at INSEAD, and Katia Kachan, Mediaquest

Won the MENA Business Cases category with “Fashion Forward Dubai (FFWD): Digitally Transforming the Fashion Industry?”


Gianpiero Petriglieri, Associate Professor of Organisational Behaviour at INSEAD, and Jaimie Stettin, The Business Romantic Society

Won the Responsible Leadership category with “Google and Project Maven – (A) Big Tech, Government and the AI Arms Race(B) An Eventful Week in June”. 


Jasjit Singh, Professor of Strategy at INSEAD and the The Paul Dubrule Chaired Professor of Sustainable Development, and Joost Bilkes, Credit Suisse

Won the Finance and Banking category with “Credit Suisse: Building an Impact Investing Business in Asia”.   

Craig Smith

Craig Smith, The INSEAD Chaired Professor of Ethics and Social Responsibility, and Erin McCormick, freelance

Won the Corporate Social Responsibility category with “Tata Motors (A): A History of Service in a New Era of Corporate Social Responsibility – Tata Motors (B): More from Less for More”. 


INSEAD cases are available for purchase through several international case distributors.

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