A class apart: nine awards in 2018 makes a very strong case for INSEAD

Pierre Chandon - Professor of Marketing, The L'Oréal Chaired Professor of Marketing, Innovation and Creativity, Director, INSEAD Sorbonne University Behavioural Lab

When it comes to case studies, INSEAD is way ahead of the competition. Our professors and writers are proven world case leaders, winning nine prestigious international awards and competitions in 2018. 

In the last 10 years, INSEAD cases were named Overall Winner three times in The Case Centre Awards and Competitions. Today, INSEAD cases are used in more than 100 business schools and universities around the world. In 2014, INSEAD faculty was recognised for producing six of the 10 best-selling cases distributed by The Case Centre in the past 40 years.

Pierre Chandon, the L’Oréal Chaired Professor of Marketing, Innovation and Creativity and The Case Centre Awards and Competitions 2018 Outstanding Case Teacher, says a good case has a clear learning objective. “It identifies important and integral issues that many businesses face; it is not simply a good piece of journalism about what happened at a particular company,” he says. “This is something that INSEAD does really well.”

With a proven track record of teaching excellence, INSEAD professors and writers have a thorough grasp on what makes a good case. This results in publications of an incredibly high standard. By drawing from a wide variety of companies and regions that reflect our community, our cases are more global in nature. Executed with rigour and relevance, INSEAD cases have come to define quality in the field.

Much more than classroom aids, INSEAD’s case studies tell great stories and cast light on the most topical business issues. Accompanying teaching notes reveal deeper learning about business successes and failures. Many members of the INSEAD alumni community are enthusiastic participants in the case process, collaborating with faculty as a way of giving back to the school. This relationship also benefits our professors, who enjoy the opportunity to partner and work with business leaders. 

2018 has been a great year for INSEAD cases.


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