Championing business as a force for good
André Hoffmann MBA’90D and his wife Rosalie pledged €40 million, the largest gift from an alumnus in the school’s history, to establish The Hoffmann Global Institute for Business and Society.
The Institute ushers in a new era for INSEAD by accelerating research at the intersection of business and society and developing leading-edge methods to educate the next generation of global business leaders. The longterm ambition of the Hoffmann Institute is to transform business so that it delivers not only profit but also social and environmental progress.
The Institute will work across the school and the alumni community to create new knowledge, curricula and outreach opportunities to equip tomorrow’s leaders with the tools necessary to address our global challenges.
This historic gift underpins INSEAD’s vision of business as a force for good. Dean Mihov expressed his deep gratitude to the Hoffmanns for their generous contribution to the positive, real-world impact of INSEAD on business and society.
“Transformational change towards true sustainability will not take place without a new generation of leaders who are willing and able to change the status quo. This Institute is poised to help future leaders understand the importance of societal and environmental returns alongside the traditional financial approach, creating shareholder value while lifting up people and protecting our planet.”
André Hoffmann MBA’90D
The Institute received immediate endorsement from alumni and friends, many of whom gave generously to support the Institute’s streams of research and teaching.
Baron Edouard Janssen MBA’09J, together with his brothers Charles- Antoine Janssen IDP’13 and Nicolas Janssen, and his parents, Baron Daniel Janssen, Member of INSEAD’s Advisory Council, and Baroness Thérèse, made a leadership gift in support of the Hoffmann Institute to establish the Janssen Family Endowed Professorship.
The school’s relationship with the Janssen family spans several decades and includes milestones such as the establishment of one of INSEAD’s earliest chairs: the Solvay Chair in Technological Innovation.
The new gift reflects the family’s commitment to education in sustainability and social impact. The professorship will be awarded to a faculty member in an area under business and society. Edouard is a member of the Advisory Board of the Hoffmann Institute.
Taking INSEAD to the next level of social impact with these knowledge priorities:
“Environmental and societal progress are deeply needed. We believe in a better Europe and a more global world. We are positive about how much – with the Hoffmann Institute – INSEAD can be a front-runner and innovator in overcoming resistance to necessary changes so that our planet can become a better place.”
Edouard Janssen MBA’09J
“With this gift, my hope is to accelerate nascent research that documents and measures the benefits of gender diversity in business. INSEAD is uniquely equipped to take these insights and turn them into action.”
Dirk Luyten MBA’89J
“I always have been a big believer that business has to be a force for good, that companies have a soul and must take care of their stakeholders. This is what I call “the soulful economy”. To do well, businesses have to do good, and to do good, they have to do well… As the Institute for Business and Society came to life, and as I owe so much to INSEAD, I felt compelled to participate in this project.”
Patrick Firmenich MBA’90J
“I firmly believe in the need to give back and indeed it’s uplifting to do so. We want to make sure the next generations can have the same luck as us. States are showing their limits in redistributing wealth and we need to get involved and show by example. Education is of the utmost importance in this logic and INSEAD very high in my heart. When the opportunity arose to support research on wealth inequality, it felt very natural to support it.”
Jacques Garaïalde MBA’82
Merit-based awards allow us to attract the best talent with strong academic credentials to the school. Creating more merit scholarships has become a strategic imperative as many of our accepted applicants receive competitive offers from other top-tier business schools.
Merit awards for women are also critical to the vision of the school as we strive to reach 40% of women in the MBA class in the coming years.
Need-based scholarships not only ensure that highly qualified students can access our MBA programme regardless of their financial background, but also further our mission to promote geographic, socio-economic and gender diversity.
“My entrepreneurship journey started when I was 24: I ran businesses in the USA, France, Burkina Faso, Rwanda and Tanzania. My work in Africa has been extremely rewarding as it allowed me to associate business development with social and community support. After INSEAD, I hope to contribute better to Africa’s development. I am very grateful for the scholarship. Over and above the substantial financial help, it made me feel valued and supported.”
Arnaud de Rambures MBA’18D
INSEAD Alumni Fund Diversity Scholarship
The classes of MBA’18J&D achieved great results, particularly the ‘18Ds who set the record of the highest amount raised to date.
Our thanks to the Robin Hood Ambassadors for their active role in making the campaigns successful as well as to all students and faculty members who helped in many ways.